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Ogilvie Subaru: A New Home for Confidence in Motion

Ottawa Community News | Published on August 21 2014

''The location of the new Ogilvie Subaru couldn't have been better picked nor planned. Just off the Queensway, it's accessible from any area of the Ottawa/Gatineau region. ''

On January 10, 1977, Ogilvie Subaru became just the 10th dealership in Canada selling those iconic all-wheel drive compacts with the unusual horizontallyopposed 'pancake' engines. On April 9 of this year, the Mierins family celebrated 37 successful years of Subaru sales in Ottawa with a brand new location on Parisien Street (just off St. Laurent and the Queensway). The Subaru family of retailers now numbers almost 90 stores from coast to coast and arguably none more impressive and inviting than Ottawa's own Ogilvie Subaru.

The success stories of both Subaru and the Mierins family over the years have blazed very similar trails. Subaru never wavered from their original philosophy that all-wheel drive was the best and safest way to power a passenger vehicle. When they first starting selling vehicles in Canada only large SUV's and trucks offered all-wheel drive. Now almost every carmaker has followed Subaru's lead. But where other manufacturers simply bolt on another drive-train to an existing platform, Subaru designs every aspect their vehicles around a dedicated full-time revolutionary all-wheel drive system.

Arnie Mierins and his family also started their vehicle retailing careers with a focused concept. They believe that buying new and pre-owned vehicles and getting them serviced shouldn't be a stressful or difficult process. They have carefully selected and trained team members over the years that share this credo and treated them the way they want their clients treated; with respect. The end result is a legion of satisfied customers who refer friends and family on a daily basis and staff who buck the automotive industry trend by remaining with the same store year after year after year.

Ogilvie Subaru's manager Tom McCullough sees his team's role as a very unique mission. While they are constantly welcoming repeat buyers who are very familiar with the entire Subaru line-up, a great many customers at Ogilvie's are first-time Subaru owners. Tom and his team take the time to provide personalized tutorials on the unique aspects of Subaru's design and adhere to another long-time Mierins tenet; no pressure sales. The new showroom is warm, open and inviting with no closed-door 'finance box' offices, but instead has comfortable discussion tables and where Ogilvie Subaru consultants listen and learn about their customers' needs before making recommendations.

Among the dignitaries and guests at the grand opening, was Subaru of Canada President and CEO, Mr. Shiro Ohta. He congratulated Lisa Mierins, Tom, and the Ogilvie staff and offered his company's commitment to continue to excel and improve in 2014. His company is setting high standards, as usual. Their growth in sales over the last decade is the envy of literally every auto manufacturer around the globe. They have set records for safety awards and received prestigious

prizes from almost every industry analyst and review group. Their model line-up has grown to include gasoline-electric hybrids, segment-defining crossovers, and a rear-wheel drive two-door sports coupe that is winning converts from high-level European products. And when the largest car maker in the world (Toyota) asks Subaru to build some of their cars and collaborate on special projects, well you know they're doing something very right.

The location of the new Ogilvie Subaru couldn't have been better picked nor planned. Just off the Queensway, it's accessible from any area of the Ottawa/Gatineau region. With plenty of parking and a very large state-ofthe-art service and parts centre, customers don't have to wait for appointments or for quick routine maintenance services. And rather than a segregated waiting area, Subaru service clients are welcome to relax in VIP seating with showroom guests. A wise move on Lisa Mierins' part, because there's no better salesperson for Subaru than a current Subaru owner.

Lisa Mierins and Tom McCullough and the entire Ogilvie Subaru team extend a warm invitation to discover what confidence in motion is all about in a way that respects their customers and their world.

Many industry watchers over the years have bemoaned the lack of a Canadian car. Those critics have never ridden in or driven a Subaru. If anything was built for Canada, it's Subaru. With intelligent all-wheel drive that requires no driver input, and league-leading fuel economy and spirited performance, all wrapped up in some very stylish and functional models, it's no wonder that more and more Canadians every year are trading in their ordinary cars for an extraordinary opportunity to live and drive the adventure that is owning a Subaru.

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